News Summary
The Smith Center for the Performing Arts in Las Vegas has unveiled new Broadway-style marquees, enhancing its visibility and reinforcing its cultural identity. Designed by architect David M. Schwarz, the marquees feature vibrant light displays showcasing ‘SMITH’ to attract theater-goers. This long-term goal of the venue underscores its commitment to the arts, as it aims to enrich the local cultural experience. The construction, completed by YESCO, aligns with the aesthetic of early Las Vegas and aims to draw more visitors to the iconic location.
Las Vegas – The Smith Center for the Performing Arts has completed the installation of new Broadway-style marquees, also referred to as “blade signs,” with the construction finishing on Friday morning. This enhancement is expected to elevate the venue’s visibility and appeal, reinforcing its identity as a cultural hub in Las Vegas. The marquee design draws inspiration from art-deco themes, echoing the overall aesthetic of The Smith Center.
David M. Schwarz, the architect behind The Smith Center, conceived the design of the new signs in a manner that aligns with the historic charm associated with Broadway productions and the iconic Las Vegas Strip. Each marquee prominently features the word “SMITH,” which is spelled out in light bulbs on both sides of its main surface. Below this vibrant display, “THE SMITH CENTER” is presented in smaller red LED lettering, enhancing its visibility, particularly from a distance.
The construction was carried out by YESCO, a reputable sign company based in Las Vegas, known for its experience in creating striking and memorable signage. The addition of these marquees has been a long-term goal for The Smith Center, as the project was initially part of the venue’s original design. However, the implementation faced delays due to engineering costs. Efforts to revive the marquee project initiated approximately a year ago, culminating in the recent unveiling.
Situated in proximity to notable landmarks, the new signs are located near the replica Vegas Vic sign at Vic’s restaurant and jazz club across from Promenade Place. The integration of these marquee signs is intended to amplify the theater’s commitment to capturing the vibrancy of Broadway and the nostalgia of early Las Vegas, as emphasized by the venue’s management.
Smith Center President Myron Martin has expressed that these updates signify their ongoing dedication to the arts and the community, encapsulated by the venue’s tagline, “The Heart of the Arts.” The new marquees are a part of broader efforts to enhance artistic experiences and further connect with audiences in Las Vegas.
The installation of the marquees follows a series of recent developments in the Las Vegas area aimed at promoting arts and culture. As the landscape of entertainment in the city evolves, venues like The Smith Center are at the forefront of enriching the local cultural experience. The integration of such marquee signage is expected to not only attract theater-goers but also contribute to the artistic vibrancy of the area.
With the completion of the new Broadway-style marquees, The Smith Center continues to emphasize its role as a premier destination for arts and culture in Las Vegas, promising to draw more visitors and provide them with a memorable theater-going experience.
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HERE Resources
Smith Center Unveils New Broadway-Style Marquees
Additional Resources
- Review Journal: Las Vegas Heart of the Arts
- New York Times: James Baldwin on Broadway
- Deadline: Broadway Marquee Dimming
- Encyclopedia Britannica: Theater in Las Vegas
- Rockefeller Center: Best Things to do in NYC
