News Summary
Skims, the innovative clothing brand founded by Kim Kardashian, has opened its first retail store in Las Vegas at the Forum Shops. This expansion into the vibrant shopping district represents a significant milestone for the brand, known for its inclusive underwear and loungewear. The store, designed to enhance the shopping experience, operates daily from 10 a.m. to 9 p.m. and later on weekends. Skims aims to redefine intimate apparel, catering to diverse body types and emphasizing body positivity, making a lasting impact on the fashion industry.
Las Vegas Welcomes Skims’ First Store
Skims, the clothing brand founded by Kim Kardashian, has officially opened its first store in Las Vegas. The new retail location is situated at the Forum Shops on the Las Vegas Strip, a bustling destination known for luxury shopping and entertainment.
Skims specializes in underwear, loungewear, and shapewear, and is described as “a solutions-oriented brand.” The brand aims to provide innovative intimate apparel and loungewear designed for all body types, catering to a diverse clientele. This launch not only signifies the expansion of Skims but also marks its first presence in the vibrant city of Las Vegas.
Store Details and Operating Hours
The Skims store at the Forum Shops is designed to enhance the shopping experience, providing a comprehensive range of products that embody the brand’s ethos of inclusivity and comfort. The store operates daily with hours from 10 a.m. to 9 p.m. Sunday through Thursday, and extends its hours to 10 p.m. on Friday and Saturday.
A Milestone for Skims
The opening of the Las Vegas store was announced on Wednesday, further establishing Skims’ influence in the fashion industry since its launch in 2019. Kim Kardashian, who is recognized for her significant impact on fashion and beauty standards, created Skims to fill a gap in the market for versatile and comfortable apparel. The brand has since gained a loyal following, attributed to its stylish designs and emphasis on body positivity.
Background Context
Founded in 2019, Skims has quickly become a notable player in the fashion world with its focus on inclusivity and body diversity. The brand’s products are crafted to suit various sizes and shapes, making them accessible to a wide range of customers. The Las Vegas store’s opening aligns with Skims’ growth strategy to expand its retail presence in key markets, providing customers with the opportunity to shop in person and experience the brand’s offerings up close.
Skims’ dedication to quality and innovation continues to set it apart from traditional intimates and loungewear brands. As the brand expands, it seeks to engage more consumers and redefine the standards of intimate apparel, ensuring that all customers feel seen and catered to within the fashion industry.
The Las Vegas store marks another step in Skims’ evolution as it seeks to establish itself as a leading name in the apparel market. With a strong foundation built on inclusivity and shopping solutions, Skims is poised to make a lasting impact in the world of fashion.
Deeper Dive: News & Info About This Topic
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Additional Resources
- Review Journal: Kim Kardashian’s Skims Opens 1st Store in Las Vegas
- Wikipedia: Skims
- Secret Los Angeles: Skims Los Angeles Flagship Store
- Google Search: Skims
- CoStar: Investor Snaps Up Skims Headquarters
- Encyclopedia Britannica: Fashion
- LA Magazine: Inside Tory Burch, Roberto Cavalli, Skims and LA’s Newest Shops
- Google News: Kim Kardashian Skims

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