News Summary
Pvolve, a functional fitness franchise, is set to open two new studios in Las Vegas, led by fitness enthusiast Jennifer LaFrance. This expansion aims to provide local residents with access to scientifically-backed low-impact workouts focused on functional movement and injury prevention. Pvolve’s innovative model combines in-studio classes with at-home equipment, enhancing flexibility in fitness choices. With continued recognition and support, Pvolve seeks to strengthen its presence in key markets across the U.S.
Las Vegas Welcomes New Fitness Studios
Pvolve, a functional fitness franchise dedicated to enhancing strength, stability, and mobility, has announced its entry into the Nevada market with franchise agreements to launch two new studios in Las Vegas. Business leader and fitness enthusiast Jennifer LaFrance will spearhead the openings in the Summerlin and Henderson neighborhoods.
This significant expansion aligns with Pvolve’s strategy to grow in high-demand fitness markets across the United States. By establishing a presence in Las Vegas, Pvolve aims to provide local residents with access to its scientifically-backed low-impact workouts that focus on functional movement and injury prevention.
Franchisee Background and Vision
Jennifer LaFrance brings a wealth of experience and passion to her role as franchisee. Having completed 16 marathons, her commitment to wellness resonates with Pvolve’s mission to support functional fitness. LaFrance intends to leverage her personal fitness journey along with her business expertise to cultivate a robust local community centered around Pvolve’s unique fitness approach.
As she prepares for the studio openings, LaFrance has already been utilizing Pvolve’s at-home equipment and online fitness platform. This firsthand experience is expected to enhance her ability to connect with future members and deliver an engaging fitness experience.
Innovative Fitness Model
Pvolve’s fitness model integrates functional movement techniques with specialized resistance equipment to optimize strength building and mobility. The franchise operates a hybrid model that combines in-studio classes with streaming options and proprietary at-home equipment, offering members a diverse and adaptable fitness solution.
With nearly 30 studios currently operating across the U.S. and Canada, Pvolve is also working on the development of over 50 additional studios. The brand is actively seeking single and multi-unit operators in promising U.S. markets, including Texas, Florida, and North Carolina, who share a commitment to health, wellness, and community engagement.
Industry Support and Recognition
Pvolve is backed by a Clinical Advisory Board composed of trained professionals and doctors to ensure the effectiveness of its workouts. The franchise has garnered attention for its innovative methods, including a recent endorsement from actress Jennifer Aniston, who has described Pvolve’s fitness approach as “transformational.”
Julie Cartwright, President of Pvolve, has expressed strong confidence in LaFrance’s capabilities to lead the new studios, emphasizing that the Las Vegas fitness landscape is an ideal environment for Pvolve to thrive. The new studios will provide access to Pvolve’s clinically-supported workouts and diverse membership options, catering to a wide array of community members seeking a distinctive fitness experience.
Future Expansion Plans
Pvolve’s vision extends beyond Las Vegas, as it actively seeks opportunities to franchise in other major metro areas. The brand is continuously expanding its reach and aims to provide more individuals across the nation with the opportunity to engage in healthful and effective fitness practices.
For those interested in exploring franchising opportunities with Pvolve, further information can be found on the official Pvolve franchise website.
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Additional Resources
- Franchising.com: Pvolve Enters Nevada
- Wikipedia: Franchising
- Street Insider: Pvolve Franchise Agreements
- Google Search: Pvolve Franchise Las Vegas
- NHL.com: Golden Knights and EOS Fitness Partnership
- Google Scholar: Fitness Studios Las Vegas
- Run Rock ‘N’ Roll: Las Vegas Health & Fitness
- Encyclopedia Britannica: Fitness
- 8 News Now: Puma Las Vegas Event
- Google News: Las Vegas Fitness

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