News Summary
Spotlight Outdoor Ads has officially launched the first three towers of its Vegas Strip Tower Network, enhancing advertising capabilities with high-impact digital displays. Located strategically on the Strip, these towers can deliver over 1.7 million impressions weekly, allowing advertisers to engage millions of visitors. The initiative also promotes local student artwork, enriching the community’s creative spirit. More digital towers are planned, aiming to establish the most concentrated street-level advertising presence in Las Vegas.
Las Vegas, NV – Spotlight Outdoor Ads has launched the first three towers in its new Vegas Strip Tower Network as of October 21, 2025. The towers, referred to as the “Triple Crown,” are strategically located at Caesars Strip North, Cromwell Strip North, and Showcase Strip North, fundamentally transforming Spotlight’s existing 38-foot structures into high-impact digital displays.
Each tower features a 27-foot by 12-foot LED screen positioned at eye-level on pedestrian bridges, further enhancing visibility across the bustling intersections of the Las Vegas Strip. Collectively, the Vegas Strip Tower Network can deliver an impressive more than 1,799,000 impressions weekly, significantly expanding advertising reach for businesses targeting millions of visitors to the area.
The programmatic ad experience offered by these towers enables advertisers to serve motion-rich creative in real time while adapting their messaging based on their specific campaign goals. This flexibility aims to increase engagement, making it an attractive option for brands looking to make their mark in one of the world’s most visited locations.
In an effort to enrich the local community, the Triple Crown towers will also display student artwork, promoting young artists and aligning with Las Vegas’s vibrant creative spirit. This initiative not only enhances the aesthetic appeal of the digital towers but also supports the arts within the community.
Driving the technology behind the Vegas Strip Tower Network is Vistar Media’s enterprise technology stack. This advanced platform facilitates intelligent campaign management and real-time device monitoring, allowing for dynamic creative and synchronized experiences across the Las Vegas Strip.
The pedestrian and vehicular traffic statistics further underscore the potential impact of these advertising towers. Daily, approximately 69,000 vehicles travel along the Strip, alongside 419,000 walking hours logged by pedestrians. This high foot and vehicle traffic emphasizes the strategic placement of the digital towers, ensuring maximum exposure for advertisers.
The launch of the Triple Crown is a crucial part of a larger expansion plan, with three more digital towers scheduled to be opened by early 2026. This will transition the network into the Flamingo Five, enhancing the overall advertising presence on the Strip. The ultimate goal is to create the most concentrated street-level advertising presence in the area, with an initial total of six towers planned for Phase One of the project.
By next year, the plan includes the completion of a total of 13 tower networks, further extending the advertising reach within this prominent district. Spotlight Outdoor Ads holds exclusive sales rights to 28 high-profile billboard screens along the Las Vegas Strip, effectively connecting brands with over 40 million visitors each year.
As a leader in premium out-of-home advertising, Spotlight Outdoor Ads provides significant visibility in some of Las Vegas’s most photographed areas. Advertisers looking to leverage this unprecedented scale and impact are encouraged to secure placements in this innovative advertising platform.
For additional information regarding Spotlight Outdoor Ads and their offerings, interested parties can visit their official website.
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The LAS VEGAS STAFF WRITER represents the experienced team at HERELasVegas.com, your go-to source for actionable local news and information in Las Vegas, Clark County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Electric Daisy Carnival, World Series of Poker, and Consumer Electronics Show. Our coverage extends to key organizations like the Las Vegas Chamber of Commerce and Three Square Food Bank, plus leading businesses in hospitality and entertainment that power the local economy such as MGM Resorts International, Caesars Entertainment, and Las Vegas Sands. As part of the broader HERE network, we provide comprehensive, credible insights into Nevada's dynamic landscape.
