News Summary
The Abingdon Co. is set to open its flagship showroom in downtown Las Vegas on November 3, coinciding with founder Abingdon Mullin’s birthday. This milestone reflects the company’s evolution from a niche watch creator for women pilots to a multimillion-dollar venture. The showroom will not only showcase innovative timepieces but also offer services like battery changes. This grand opening signifies the brand’s commitment to empowering women and creating a community space for them.
Las Vegas – The Abingdon Co. is set to officially open its flagship showroom in downtown Las Vegas on November 3, a date that coincides with the birthday of its founder, Abingdon Mullin. This grand opening marks a significant milestone for the company, which was born in 2007 when Mullin identified a unique gap in the watch market catering to women pilots.
Under Mullin’s vision, The Abingdon Co. began with an initial offering of 500 luxury watches specifically designed to meet the needs of female aviators. Since its inception, the company has transformed from a niche idea into a multimillion-dollar enterprise, boasting a robust online presence and products available in 11 retail locations across the country. Expanding beyond aviation, the company has developed watches suitable for diving and military applications, catering to various demanding activities.
Mullin’s journey to success was not without challenges. In 2014, she faced rejection on the popular television show Shark Tank, an experience she credits with helping her refine her business strategy moving forward. She has since cultivated a brand that empowers women and seeks to ensure their recognition in industries historically dominated by men.
The new showroom, located at 353 E. Bonneville Ave., was purchased for $485,000 and is currently undergoing renovations to create an inviting space for customers. The showroom will not only showcase The Abingdon Co.’s timepieces but will also offer complimentary lifetime services, such as battery changes and watch cleaning, to enhance the customer experience. Mullin refers to her customers as “crew members,” reflecting her aviation background and commitment to personalized service.
The grand opening will feature a ribbon-cutting ceremony attended by Las Vegas Mayor Shelley Berkley. This event will kick off a “week of watches,” celebrating the brand’s evolution and growth through a series of public events. Mullin envisions the showroom as a community space for women who appreciate functional, elegant, and empowering timepieces.
Recently, The Abingdon Co. underwent a comprehensive rebranding, which included a new logo, updated watch designs, refreshed packaging, an enhanced website, and new imagery. This rebranding reflects the values of the company and draws inspiration from Valkyries in Norse mythology. The new brand colors symbolize the diverse environments where Abingdon customers thrive—land, sea, air—and represent their inner drive and passion.
The refreshed brand identity aligns with Abingdon’s goal to empower women while providing high-quality watches that complement active lifestyles. Notable customers, or “crew members,” include Celebrity Cruise ship captain Kate McCue and Girls That Scuba founder Sarah Richard, both of whom exemplify the brand’s commitment to female empowerment.
The Abingdon watches are designed with high-quality movements and innovative features that cater to the needs of aviators, divers, and athletes. They have become emblematic of female empowerment in sectors where women have traditionally been underrepresented. Customers who purchase Abingdon watches automatically gain access to a supportive community that encourages connection and camaraderie among women pursuing their ambitions.
Overall, the opening of the Abingdon Co.’s flagship showroom not only represents a major step for the business but also serves as a celebration of female empowerment and inclusiveness in industries that have long been male-dominated. As the company continues to grow, it aims to inspire and support women in their pursuits, merging functionality with elegance in each carefully crafted timepiece.
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- X1075 Las Vegas: Abingdon Co. Opens First Vegas Showroom
- Las Vegas Review-Journal: Cirque Mystere Co-Star Jailed for 17 Hours
- PR Newswire: Abingdon Poised to Lead Female Watch Performance Market
- FlightGlobal: Why Pilot Entrepreneur Abingdon Mullin Is One to Watch
- Wikipedia: Woman
- Google Search: Abingdon Co. Las Vegas
