News Summary
Ashley Furniture has unveiled its largest store in North America in Las Vegas, featuring a massive showroom and warehouse to boost its presence in the furniture market. This new flagship location includes innovative technology from Samsung, aiming to modernize the shopping experience. The grand opening presented local consumers with workshops and a $2,500 giveaway. Despite recent store closures in the area, Ashley remains committed to its Las Vegas operations, aligning with the city’s vibrant retail growth.
Las Vegas – Ashley Furniture has launched its largest North American store, covering 88,000 square feet in showroom space with an additional 218,000-square-foot warehouse, marking a significant expansion for the brand in the competitive furniture retail market. The grand opening took place on June 14 and 15, featuring workshops, giveaways, and an enticing grand prize of $2,500 worth of Ashley credit for attendees.
The new flagship store is strategically located in southwest Las Vegas, near Sunset Road and the 215 Beltway, in proximity to the well-known rival furniture retailer, Ikea. This positioning is part of Ashley’s strategy to establish Las Vegas as a national furniture destination, leveraging its reputation for innovation and consumer interest in home furnishings.
Prior to this opening, Ashley Furniture closed two of its stores in Las Vegas—one situated in the downtown area and another near Summerlin. The downtown store was sold for $26.65 million to Clark County, which plans to transform the space into a Southern Nevada Children’s Advocacy Center. Meanwhile, the Sahara Avenue location was sold for approximately $6.5 million and will soon be occupied by Spirit Halloween, set to open this month.
The new Las Vegas location not only serves as a store but also features a partnership with Samsung, showcasing video monitors and smart home devices within the showroom. This integration of technology reflects the company’s commitment to modernizing the shopping experience for consumers.
Ashley Furniture boasts over 1,100 locations across 70 countries and claims the title of the largest furniture store brand in North America. The company has made substantial investments in the Las Vegas area; in 2020, Ashley acquired the 20-acre site for the new store for around $27 million. Plans for the location included both a showroom and a distribution center, with the Clark County Building Department granting a commercial building permit valued at $19.6 million for the new retail warehouse in the summer of 2023.
In addition, the new store features an expanded bedding department, working in collaboration with reputable mattress brands such as Tempur-Pedic and Sealy, enhancing its product offerings for customers. This move is intended to capture a larger market share in a city known for its robust retail environment.
The area surrounding the new Ashley Furniture location is seeing active development, with ongoing construction suggesting future expansion and retail growth. Despite the recent store closures, Ashley Furniture plans to maintain its operations in Henderson and northern Las Vegas, aiming to meet the demands of local consumers.
While Ashley Furniture has opened this massive new location, it has not provided comments regarding the closures of the previous stores or its broader store strategy, raising questions about the future direction of the brand in the Las Vegas market.
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