The luxurious interior of Graff's largest North American salon at Fontainebleau Las Vegas.
Graff has debuted its largest North American salon at Fontainebleau Las Vegas, marking its tenth location in the region. The luxurious 3,300 square feet space showcases high jewelry collections with rare gemstones and features a dedicated bridal area. With newly introduced jewelry lines and a private VIP room, the salon promises an upscale shopping experience tailored for both visitors and locals. This opening highlights a significant expansion in luxury retail along the Las Vegas Strip, contributing to the region’s growing sophistication and allure.
Graff has officially opened its largest North American salon within the newly launched Fontainebleau Las Vegas, marking its tenth location in the region. Spanning an impressive 3,300 square feet, this luxurious salon is strategically located on the first level and casino floor of the resort, promising an upscale shopping experience for visitors and locals alike.
The salon features a curated collection of high jewelry, showcasing an array of rare gemstones including diamonds, emeralds, rubies, and sapphires. A distinctive design element includes a serpentine counter that elegantly displays fine jewelry collections alongside timepieces, emphasizing the salon’s commitment to style and sophistication. The salon’s overall aesthetics incorporate angular outlines that reflect the facets of a diamond, presenting a contemporary interpretation of luxury.
Graff’s new salon presents a dedicated bespoke bridal area, adorned with a rarefied selection of engagement rings, wedding bands, and bridal jewelry designed to captivate all couples. The bridal pieces are exquisitely crafted from celadon wood and chiseled glass, creating a romantic ambiance tailored for those special moments.
Discreet doors open into a high jewelry room, uniquely designed to resemble the outline of a butterfly—an homage to one of Graff’s signature motifs. This exclusive area houses unique jewelry creations along with a cozy lounge and a library, further enhancing the luxurious experience for visitors. A separate VIP room is available for guests desiring privacy and exclusivity.
As part of its grand opening, Graff debuted two new fine jewelry lines: Be Together and Follow Me. These collections consist of layered pieces that transition seamlessly from day to night, crafted in various tones of gold, underscoring Graff’s commitment to innovation in luxury jewelry.
The opening of this salon is regarded as a significant milestone for Graff in the North American market. The design integrates contemporary lines with classic sophistication, inspired by the luxurious environment of Fontainebleau Las Vegas. The salon aims to create unforgettable moments for its clientele in an elegant and private setting.
The newly opened luxury retail space at Fontainebleau Las Vegas is set to expand further with the addition of major retailers in the upcoming months, including a highly anticipated project backed by renowned athlete Tom Brady. Visitors can also find the Parisian fashion house Maison Alaia flagship store, which has opened its first location in Las Vegas at Fontainebleau.
Fontainebleau is ambitiously constructing a Hall of Excellence that will showcase Super Bowl rings and memorabilia, with a targeted completion date in July. Other high-end brands expected to open at the resort include Yves Saint Laurent, Rick Owens, Boucheron, and Gucci, positioning Fontainebleau as a new focal point for luxury retail along the Las Vegas Strip.
The anticipation surrounding Graff’s opening at Fontainebleau Las Vegas signifies a flourishing luxury retail landscape, with the potential to draw a new wave of shopping enthusiasts eager for world-class experiences and exclusive pieces. As the salon sets out to redefine luxury shopping in North America, it reinforces the area’s status as a prime destination for high-end fashion and jewelry.
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