The new Las Vegas boutique of Officina Profumo-Farmaceutica di Santa Maria Novella showcases fine Italian craftsmanship.
Las Vegas has welcomed Officina Profumo-Farmaceutica di Santa Maria Novella, the world’s oldest pharmacy, opening its first store at the Fontainebleau resort. The boutique showcases Italian craftsmanship with a luxurious design and a selection of renowned fragrance and skincare products. This marks a significant expansion of the brand’s presence in the U.S., offering customers a taste of tradition and quality in perfumery.
Las Vegas has officially welcomed the Officina Profumo-Farmaceutica di Santa Maria Novella, the world’s oldest continuously operating pharmacy, as it opened its first storefront at the Fontainebleau resort. This new location is the brand’s seventh in the United States, marking a significant expansion of its presence in the country.
The store spans an impressive 800 square feet and is designed to evoke the essence of a jewel box, showcasing the company’s rich Italian heritage and commitment to high-quality craftsmanship. The boutique features an array of fragrance, skincare, body, and hair products that the brand is renowned for, including the iconic rose water, first produced in 1381, and the acclaimed Acqua della Regina, created in 1533 and inspired by a royal wedding gift.
The design elements of the store reflect exquisite Made-in-Italy craftsmanship, integrating materials such as honeyed aged walnut and polished Carrara Statuario and Bardiglio marble. The combination of white, grey, and turquoise velvet fabrics adds an element of luxury, ensuring that the shopping experience is as enchanting as the products themselves.
The newly opened boutique is situated on the second floor at the Bleau Galerie level of the Fontainebleau resort. For those looking to explore the offerings, the store operates from Sunday through Friday from 10 a.m. to 9 p.m., and Saturday from 10 a.m. to 10 p.m.
Founded in 1221 in Florence, Italy, Officina Profumo-Farmaceutica di Santa Maria Novella has a deep legacy rooted in quality and tradition. As the oldest pharmacy in the world, it has stood the test of time, offering timeless products that marry modern elegance with historical significance.
The brand’s reputation is built on a foundation of handcrafted excellence, utilizing ancient techniques alongside the finest natural ingredients. This dedication to quality is evident in every product, which has garnered a loyal following around the globe.
The opening of this Las Vegas storefront is part of a broader strategy to increase the company’s foothold in the United States. With a growing number of customers eager to experience the brand’s offerings, the boutique serves as a tangible connection to the storied past of Italian perfumery while delivering luxurious products to modern consumers.
Visitors to the Las Vegas location can expect to find the entire line of fragrances, each with its unique history and story. From the refreshing qualities of rose water to the rich heritage behind Acqua della Regina, the shop invites patrons to immerse themselves in a journey through scent and time.
As Officina Profumo-Farmaceutica di Santa Maria Novella opens its doors in Las Vegas, it brings with it centuries of tradition, artistry, and an unparalleled fragrance experience. Its arrival in the Fontainebleau resort not only enhances the shopping landscape of the area but also adds a layer of cultural richness rooted in history and quality.
Las Vegas Welcomes New Luxury Boutiques
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