News Summary
Clark County commissioners have approved licensing agreements for new digital LED displays on pedestrian bridge elevator towers along the Las Vegas Strip. The long-term contracts extend until 2045, enabling a streamlined advertising approach while maintaining aesthetic standards. This move reflects an ongoing trend in digital advertising within the area, enhancing the visual landscape and continuing to attract tourists. The commitment to uphold the maintenance of these displays reinforces Las Vegas’s reputation as a premier destination for innovative advertising solutions.
Las Vegas – Clark County commissioners have made a significant decision to enhance the visual landscape of the Las Vegas Strip by approving the installation of new digital advertising signs. Two licensing agreements have been established for digital LED displays that will be placed on five pedestrian bridge elevator towers located near Horseshoe Las Vegas, with an additional sign near Park MGM. The agreements are set to extend until 2045, marking a long-term commitment to digital advertising in this iconic area.
Under the terms of the agreements, each display’s owner will be responsible for its maintenance, ensuring that the signs remain in good condition for the duration of their operational period. Additionally, the size of the signs will be restricted to not exceed the dimensions of the elevator towers themselves, maintaining aesthetic standards along the Strip. Advertisements displayed will be limited to one at a time, allowing for a streamlined advertising approach and reducing visual clutter.
The introduction of these digital signs comes amid a growing trend of digital advertising on the Las Vegas Strip, a highly trafficked area known for its vibrant and flashy promotions. The popularity of digital displays is evident with recent developments, such as Sphere Las Vegas launching advertisements on its exosphere immediately following its completion in 2023. Access to advertising campaigns on the Sphere begins in the hundreds of thousands of dollars, showcasing the lucrative potential of this form of marketing.
In addition, YESCO, a leading company in digital advertising displays, completed significant upgrades on Harmon Corner’s LED display last year, which spans an impressive 18,550 square feet. Harmon Corner is strategically located at one of the busiest intersections in Las Vegas, further emphasizing the importance of digital advertising in driving business and attracting tourists.
The addition of new digital advertising signs to the Las Vegas Strip reflects the area’s ongoing evolution as a hub for innovative advertising solutions. The approved agreements not only signify a shift towards more digital marketing but also highlight the desire of Clark County to maintain the Strip’s reputation as a premier tourist destination. With individual owners responsible for upkeep, it is anticipated that these digital displays will be maintained to high standards, contributing to the overall allure of the Strip.
This move to embrace digital technology not only serves advertisers but also enhances the experiences of millions of visitors who flock to the Strip each year. As businesses seek out new and effective ways to attract attention in a competitive market, these digital signs are expected to play a vital role in shaping advertising strategies in Las Vegas. With both the potential for high visibility and high impact, these displays will continue to redefine how advertisements interact with audiences, transforming the visual culture of the Strip in the years to come.
As Clark County prepares for the launch of these new digital advertising signs, the implications of this decision can be seen as a reflection of broader trends in advertising and technology, indicating a clear direction towards modernization in an industry that thrives on innovation. The commitments of the involved parties, combined with stringent regulations regarding size and maintenance, point towards a successful integration of this advertising medium into one of the world’s most famous strips.
Overall, the installation of these new digital advertising signs marks a promising development for the Las Vegas Strip, aligning with current trends in digital media and advertising while aiming to preserve the iconic visual aesthetics that make Las Vegas a unique destination.
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Additional Resources
- News 3 LV
- Wikipedia: Digital Advertising
- Las Vegas Review-Journal
- Google Search: Advertising in Las Vegas
- Marketing Dive
- Google Scholar: Advertising trends
- Las Vegas Sun
- Encyclopedia Britannica: Digital signage
Author: STAFF HERE LAS VEGAS WRITER
LAS VEGAS STAFF WRITER The LAS VEGAS STAFF WRITER represents the experienced team at HERELasVegas.com, your go-to source for actionable local news and information in Las Vegas, Clark County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Electric Daisy Carnival, World Series of Poker, and Consumer Electronics Show. Our coverage extends to key organizations like the Las Vegas Chamber of Commerce and Three Square Food Bank, plus leading businesses in hospitality and entertainment that power the local economy such as MGM Resorts International, Caesars Entertainment, and Las Vegas Sands. As part of the broader HERE network, we provide comprehensive, credible insights into Nevada's dynamic landscape.
