Netflix Announces Plans for Immersive Entertainment Venues

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An artist's rendering of the Netflix House venue, showcasing interactive experiences based on various Netflix series.

News Summary

Netflix is set to launch ‘Netflix House,’ immersive venues in Philadelphia and Dallas, expanding its brand into interactive entertainment. These 100,000 sq. ft. spaces will feature experiences based on popular shows, a casual dining venue, and a theater for screenings. Plans for a third venue in Las Vegas are also underway, aiming to redefine fan engagement through novel activities and exclusive merchandise, creating a community for enthusiasts.

Philadelphia – Netflix has announced its ambitious plan to open “Netflix House,” a series of immersive entertainment venues dedicated to the popular movies and TV series streamed on its platform. The first two locations are set to debut in late 2025 at King of Prussia Mall in Philadelphia and Galleria Dallas in Texas, while a third major venue is scheduled to open in 2027 at the BLVD Las Vegas, located on the iconic Las Vegas Strip.

Each Netflix House will span over 100,000 square feet, offering fans unique experiences based on blockbuster shows such as “Wednesday,” “Squid Game,” “ONE PIECE,” and “Stranger Things.” The venues are designed to provide a rich storytelling environment where visitors can engage with their favorite characters and narratives in a variety of immersive settings.

Following the success of over 40 live experiences based on franchises like “Bridgerton,” “Money Heist,” and “Stranger Things,” Netflix House aims to enhance its fan engagement through interactive activities. Each location will regularly update its offerings to ensure that visitors can enjoy new experiences with each visit, fostering a sense of excitement and anticipation.

In addition to immersive experiences, each Netflix House will include a casual dining venue called “Netflix Bites,” featuring menu items inspired by characters and shows from the streaming giant. For instance, the Philadelphia location will offer themed experiences based on “Wednesday” and “ONE PIECE,” including a mini-golf course. Meanwhile, the Dallas location will showcase attractions from “Stranger Things” and “Squid Game,” including an engaging immersive game room called Netflix RePLAY.

The venues also include a dedicated space known as the TUDUM Theater, where guests can enjoy various Netflix shows and films. The theater will host trivia nights and other special events, creating a dynamic environment for entertainment. Visitors will also have access to exclusive merchandise that will be refreshed regularly, allowing fans to take home unique items related to their favorite series.

With the goal of reinventing experiential entertainment, Netflix envisions the Netflix House as a multifaceted destination where fans can “play, shop, and taste” the vibrant worlds of their beloved stories. This approach not only aims to draw guests back to the venues multiple times a year but also strives to create a community of engaged fans who can connect over their shared interests.

As part of this initiative, Netflix is actively seeking to hire staff for the Philadelphia and Dallas locations. The company is looking for individuals who can engage with visitors in a themed environment, ensuring a memorable experience for all who attend.

In summary, the establishment of Netflix House marks a significant step toward a new era of entertainment, blending the lines between viewing content and experiencing it firsthand. By 2027, with its opening on the Las Vegas Strip, Netflix hopes to transform the way fans interact with their favorite shows and movies, creating lasting memories and a loyal fanbase.