News Summary
Las Vegas was the center of attention as bakers competed in the inaugural Panettone World Cup Americas Selection. Held during the International Baking Industry Exposition, this competition featured skilled artisans who hoped to qualify for the World Final in Milan. With around 20 entries evaluated by expert judges, the event highlighted the craftsmanship of traditional and modern panettone. Chef Jaime Martinez emerged victorious, winning both categories and earning the chance to represent his craft globally. The competition signifies a growth in international culinary events in the Americas.
Las Vegas Showcases Panettone World Cup Americas Selection
Las Vegas has become the focal point for bakers across the Americas as they competed in the inaugural Panettone World Cup Americas Selection at the Las Vegas Convention Center on September 16. This prestigious competition is part of the International Baking Industry Exposition (IBIE) and provided a platform for skilled artisans to vie for a spot in the World Final taking place in Milan in November 2026.
The competition, known as the Coppa del Mondo del Panettone, featured approximately 20 entries divided into two categories: traditional fruitcake and modern chocolate. Each panettone was rigorously assessed by a panel of esteemed international pastry experts who evaluated the loaves based on specific criteria, including aroma, structure, appearance, and taste.
Judging Criteria and Participating Bakers
Judging focused heavily on the panettone’s aroma, which should convey sweet and bready notes with subtle hints of citrus. The creator of the competition highlighted the significance of the aroma not being overly acidic. Judges assessed the interior structure by slicing the loaves to ensure they met the ideal standards of an airy crumb with evenly distributed fruit.
Despite the wide participation, one competitor from Mexico was unable to take part this year due to customs-related issues. Ultimately, Chef Jaime Martinez from St. Paul, Minnesota, made history by winning both the traditional and chocolate categories of the competition. He has chosen to represent his craft with his traditional panettone in the upcoming World Final.
Expansion of International Participation
The Panettone World Cup Americas Selection signifies a significant expansion in international participation, marking its first-ever event in the Americas. However, bakers from Brazil and Peru were excluded since they host their national selections.
Previous iterations of the Panettone World Cup were held in Lugano in 2019, Milan in 2021, and again in 2022. The competition serves as a showpiece for the craftsmanship and global appeal of artisanal panettone, celebrating the cultural significance of this traditional holiday cake.
Participation Requirements and Judging Process
Contestants had to register for IBIE and pay an additional entry fee to compete. The judging process not only included visual inspections and sensory evaluations but also the use of smartphones by judges to document their tasting experiences. The ultimate goal is to identify a panettone that exemplifies excellence in both taste and presentation.
As emphasized by the project manager, the significance of panettone extends beyond it being merely a recipe; it encapsulates a way of life for many. The competition showcases the dedication and artistry involved in creating this beloved confectionery while reinforcing its importance in global culinary traditions.
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Additional Resources
- Las Vegas Review-Journal: Panettone World Cup
- Bake Magazine: Panettone World Cup
- Snack & Bakery: Panettone World Cup
- Packaging Strategies: IBIE 2025
- Wikipedia: Panettone

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