News Summary
Las Vegas will feature The Pepsi Challenge, a taste test event from July 11 to July 13, where participants can sample and choose between Pepsi Zero Sugar and Coke Zero Sugar. Located at The Lot near Fremont Experience, attendees can enjoy blind taste tests in an unbiased setting. Everyone who participates will receive a free serving of Pepsi Zero Sugar. The event marks the 50th anniversary of the original Pepsi Challenge and aims to engage cola enthusiasts across the country, promoting informed choices based on personal taste.
Las Vegas Hosts Pepsi Zero Sugar Taste Challenge
Las Vegas will be the center of an exciting event as residents are invited to take part in The Pepsi Challenge, a taste test aimed at determining the favored cola among the popular zero-sugar beverages. This event will run from July 11 to July 13, 2023, and celebrates the 50th anniversary of the original Pepsi Challenge.
Event Details
The Pepsi Challenge will take place at “The Lot” parking lot, located near the Fremont Experience at 506 Fremont St, Las Vegas, NV 8901. Participants can join the fun each day from 5 p.m. to 12 a.m. PDT. For those eager to participate before the evening festivities, surprise sampling will also occur along The Strip from 4 p.m. to 12 a.m. PDT.
During the event, attendees will engage in a blind taste test, where they can sample both Pepsi Zero Sugar and Coke Zero Sugar in unmarked cups. This format allows participants to take their time in deciding which cola they prefer without bias from branding. Regardless of their choice, everyone who takes part will receive a complimentary serving of Pepsi Zero Sugar as a token of appreciation for participating.
Taste Test Results
Recent findings from a nationally conducted taste test indicate that Pepsi Zero Sugar is favored for its superior taste and refreshing qualities compared to Coke Zero Sugar. In fact, Pepsi Zero Sugar has emerged as the preferred cola in 100% of the markets associated with the Pepsi Challenge.
Additionally, the brand has experienced a significant uptick in popularity, with a 25% increase in purchases compared to the previous year, highlighting a growing fan base for the zero-sugar alternative.
Pepsi’s Nationwide Initiative
The aim of The Pepsi Challenge is to provide individuals across the United States an opportunity to discover their cola preference, empowering consumers to make informed choices based on personal taste. This initiative is part of a broader effort by Pepsi to engage with its audience and generate excitement around its products.
Over the years, Pepsi has made several attempts to revive The Pepsi Challenge, organizing more than a dozen events across various locations. Each initiative seeks to encourage cola lovers to actively participate and experience the distinct flavors of the beverages in a fun, interactive way.
Note on Event Potential Changes
It is important for attendees to check for any potential changes or cancellations regarding the event. Individuals interested in participating are encouraged to confirm the details with the venue as the event dates approach.
Las Vegas residents and visitors alike can look forward to this unique opportunity to taste and choose their preferred cola during The Pepsi Challenge, with the celebration marking decades of spirited competition in the beverage industry.
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- Las Vegas Weekly: Pepsi Zero Sugar Challenge
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- Wikipedia: Pepsi
- Google Search: Pepsi Challenge
- Google Scholar: Pepsi Zero Sugar
- Encyclopedia Britannica: Pepsi
- Google News: Pepsi Challenge
Author: STAFF HERE LAS VEGAS WRITER
LAS VEGAS STAFF WRITER The LAS VEGAS STAFF WRITER represents the experienced team at HERELasVegas.com, your go-to source for actionable local news and information in Las Vegas, Clark County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Electric Daisy Carnival, World Series of Poker, and Consumer Electronics Show. Our coverage extends to key organizations like the Las Vegas Chamber of Commerce and Three Square Food Bank, plus leading businesses in hospitality and entertainment that power the local economy such as MGM Resorts International, Caesars Entertainment, and Las Vegas Sands. As part of the broader HERE network, we provide comprehensive, credible insights into Nevada's dynamic landscape.
