Las Vegas Hosts Pepsi Zero Sugar Taste Challenge

News Summary

Las Vegas will feature The Pepsi Challenge, a taste test event from July 11 to July 13, where participants can sample and choose between Pepsi Zero Sugar and Coke Zero Sugar. Located at The Lot near Fremont Experience, attendees can enjoy blind taste tests in an unbiased setting. Everyone who participates will receive a free serving of Pepsi Zero Sugar. The event marks the 50th anniversary of the original Pepsi Challenge and aims to engage cola enthusiasts across the country, promoting informed choices based on personal taste.

Las Vegas Hosts Pepsi Zero Sugar Taste Challenge

Las Vegas will be the center of an exciting event as residents are invited to take part in The Pepsi Challenge, a taste test aimed at determining the favored cola among the popular zero-sugar beverages. This event will run from July 11 to July 13, 2023, and celebrates the 50th anniversary of the original Pepsi Challenge.

Event Details

The Pepsi Challenge will take place at “The Lot” parking lot, located near the Fremont Experience at 506 Fremont St, Las Vegas, NV 8901. Participants can join the fun each day from 5 p.m. to 12 a.m. PDT. For those eager to participate before the evening festivities, surprise sampling will also occur along The Strip from 4 p.m. to 12 a.m. PDT.

During the event, attendees will engage in a blind taste test, where they can sample both Pepsi Zero Sugar and Coke Zero Sugar in unmarked cups. This format allows participants to take their time in deciding which cola they prefer without bias from branding. Regardless of their choice, everyone who takes part will receive a complimentary serving of Pepsi Zero Sugar as a token of appreciation for participating.

Taste Test Results

Recent findings from a nationally conducted taste test indicate that Pepsi Zero Sugar is favored for its superior taste and refreshing qualities compared to Coke Zero Sugar. In fact, Pepsi Zero Sugar has emerged as the preferred cola in 100% of the markets associated with the Pepsi Challenge.

Additionally, the brand has experienced a significant uptick in popularity, with a 25% increase in purchases compared to the previous year, highlighting a growing fan base for the zero-sugar alternative.

Pepsi’s Nationwide Initiative

The aim of The Pepsi Challenge is to provide individuals across the United States an opportunity to discover their cola preference, empowering consumers to make informed choices based on personal taste. This initiative is part of a broader effort by Pepsi to engage with its audience and generate excitement around its products.

Over the years, Pepsi has made several attempts to revive The Pepsi Challenge, organizing more than a dozen events across various locations. Each initiative seeks to encourage cola lovers to actively participate and experience the distinct flavors of the beverages in a fun, interactive way.

Note on Event Potential Changes

It is important for attendees to check for any potential changes or cancellations regarding the event. Individuals interested in participating are encouraged to confirm the details with the venue as the event dates approach.

Las Vegas residents and visitors alike can look forward to this unique opportunity to taste and choose their preferred cola during The Pepsi Challenge, with the celebration marking decades of spirited competition in the beverage industry.

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