News Summary
Reno has experienced a notable increase in gaming revenue by over 4% in recent months, reflecting a rebound amidst competition from California’s gaming market. Efforts for economic diversification include significant investments in non-gaming amenities, such as a new sports arena and an arts district in downtown Reno. The city aims to balance its economy by boosting tourism and hospitality through these developments, positioning itself for a more sustainable future.
Reno’s Gaming Revenue Sees Recent Growth Amid Non-Gaming Expansion Efforts
Reno, known for its gaming industry, has witnessed a resurgence in gaming revenue, which increased by more than 4% through the first eight months of 2025, compared to the previous year. This growth is notable amidst the challenges that have plagued the industry, including a decline of over 12% since 2000 due to stiff competition from California’s substantial $12 billion Indian gaming market. In addition to the revenue increase, there has been a 2% rise in visitation to the city.
Despite the overall growth in gaming revenue, the industry has faced significant challenges, including the closure of two casinos— the Sundowner and Golden Phoenix— as part of a broader trend contributing to Reno’s gaming decline. While gaming continues to be a crucial part of Reno’s economy, it now makes up 43% of total revenue for resorts in the city, in contrast to the 26% for the renowned Las Vegas Strip.
Efforts for Economic Diversification
Mayor Hillary Schieve has emphasized the economic reliance on gaming and is advocating for diversification of the local economy. The city is focusing on expanding non-gaming amenities— a strategy that has proven beneficial in Las Vegas. Significant investments are being made in this area, including the construction of a 10,000-seat sports arena as part of a $1 billion redevelopment project at the Grand Sierra Resort. This new arena is expected to enhance Reno’s appeal by attracting considerable entertainment and sports events. It will serve as the home for the Nevada Wolfpack men’s basketball team and is projected to host around 95 events annually.
In downtown Reno, Jacobs Entertainment is committing over $1 billion to develop an arts and entertainment district that will bolster non-gaming options. This ambitious project aims to introduce various restaurants, nightlife, and improved hotel facilities, thereby creating a more vibrant atmosphere for visitors and residents alike.
Transformations in Hospitality
The former Harrah’s Reno has transitioned into a rebranded facility called Revival Reno, now offering non-gaming hotel accommodations and office spaces. Moreover, the J Resort, which has recently been rebranded from Sands Regency, is undergoing extensive renovations to upgrade its amenities, including plans for a wellness spa and additional hotel rooms.
Expansion in Travel and Tourism
Reno-Tahoe International Airport is undergoing a significant $1 billion expansion. It recorded its busiest month in more than 20 years in August 2024, serving 4.8 million passengers throughout the year, marking a notable rebound in travel as the industry continues recovering from the pandemic. This increase contrasts with the pre-pandemic average of 4.2 million annual visitors in the four years prior, showcasing a resilient tourism market despite a recent average of 3.8 million visitors post-pandemic.
The expansion of non-gaming offerings at Reno resorts is reflected in Caesars Entertainment’s The Row, which is enhancing its amenities with diverse dining options and entertainment experiences to attract a broader demographic. These developments indicate a pivotal shift towards creating a more balanced economy that embraces both gaming and non-gaming attractions in Reno.
Reno’s recent gaming revenue growth, paired with targeted efforts in non-gaming sectors, signals a transformative period in the city’s hospitality and tourism landscape, positioning it for a more sustainable and diversified future.
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Additional Resources
- The Nevada Independent
- Reno Gazette Journal
- SFGate
- Visit Reno Tahoe
- Northern Nevada Business Weekly
- Wikipedia: Reno, Nevada
- Google Search: Reno gaming revenue
- Google Scholar: Reno tourism expansion
- Encyclopedia Britannica: Reno
- Google News: Reno casinos
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LAS VEGAS STAFF WRITER The LAS VEGAS STAFF WRITER represents the experienced team at HERELasVegas.com, your go-to source for actionable local news and information in Las Vegas, Clark County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Electric Daisy Carnival, World Series of Poker, and Consumer Electronics Show. Our coverage extends to key organizations like the Las Vegas Chamber of Commerce and Three Square Food Bank, plus leading businesses in hospitality and entertainment that power the local economy such as MGM Resorts International, Caesars Entertainment, and Las Vegas Sands. As part of the broader HERE network, we provide comprehensive, credible insights into Nevada's dynamic landscape.
