Lou Abin Launches Scream Truck for Innovative Ice Cream Experience

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The Scream Truck brings a modern twist to the classic ice cream experience in Las Vegas.

News Summary

Lou Abin, a key figure in the hospitality industry, is introducing Scream Truck, a tech-driven ice cream truck business, in Las Vegas. This venture, developed in partnership with John Sumas of Village Super Market, transforms the classic ice cream truck model with technology that allows customers to order and pay via an app. Starting with plans to deploy 10 to 15 trucks by 2026, Scream Truck aims to serve families with a menu of fresh treats and an optimized delivery system. Future expansions may include additional food options and licensing technology for other food trucks.

Las Vegas, Nevada – Lou Abin, a notable player in the hospitality industry and former partner in Tao Group Hospitality, is venturing into the world of frozen treats with the launch of a tech-driven ice cream truck business called Scream Truck. Partnering with John Sumas, the CEO of Village Super Market in New Jersey, Abin’s latest endeavor aims to transform the traditional ice cream truck experience in Las Vegas and Henderson.

Scream Truck, which began its journey in New Jersey in 2021, has already accumulated over 100,000 registered users across 175 towns. The innovative service allows users to receive text alerts notifying them when the truck is heading to their neighborhood. Customers can conveniently order, pay, and schedule stops directly through the application, enhancing the overall experience.

The Scream Truck menu features an array of ice cream products, including soft-serve ice cream, shakes, sundaes, artisan waffle cones, and various toppings, with options available for those seeking nondairy treats. Each offering is freshly made right in the truck, ensuring quality and taste. The vehicles are equipped with customizable LED screens and sound systems playing family-friendly music, creating a vibrant atmosphere that appeals to customers of all ages.

One of the critical technological advancements of Scream Truck is its optimized delivery routing software, which enhances delivery efficiency, a significant improvement over the traditional ice cream truck model. Rather than aimlessly driving around neighborhoods, the Scream Truck strategically schedules its stops based on customer demand.

The founders plan to roll out 10 to 15 Scream Trucks in the Las Vegas area by the end of 2026, with ambitious goals of serving over 40,000 houses per month. With franchising opportunities on the horizon, Scream Truck aims to expand significantly, expecting a 25% to 50% increase in revenue this year, building upon last year’s approximately $4 million earnings.

Scream Truck is also enhancing the customer experience through a partnership with Ansa, a technology company specializing in digital wallet services. This initiative allows users to load funds into the Scream Truck digital wallet, which offers rewards and encourages repeat business. Additionally, customers can utilize a Shopify integration to pre-order and pre-pay for their ice cream treats, streamlining the purchasing process.

Future plans for Scream Truck include the potential expansion of its menu to include additional cuisines, such as pizza, which would be prepared fresh in the truck. The company is also considering licensing its proprietary technology to assist other food truck ventures, aiming to set new standards in the mobile food industry.

In summary, Scream Truck represents a modern revival of the classic ice cream truck experience, combining technology with traditional ice cream offerings. With an ambitious growth strategy and a commitment to quality and convenience, Lou Abin and John Sumas are set to revolutionize the way customers enjoy ice cream in Las Vegas and beyond.