Tacotarian's diverse selection of vegan tacos, emphasizing community and sustainability.
Tacotarian, a female- and Latin-owned plant-based Mexican eatery, is expanding into the franchise market after being recognized among Fast Casual’s Top 100 Movers & Shakers for 2024. Founded in 2018, Tacotarian is celebrated for its extensive vegan taco selection and aims to share its culinary offerings nationally. The new franchise program will support aspiring business owners and promote community engagement and sustainability in the fast-casual dining segment.
Las Vegas – Tacotarian, a female- and Latin-owned plant-based Mexican eatery, has announced its expansion into the franchise market after being recognized as one of Fast Casual’s Top 100 Movers & Shakers for 2024. This marks a significant opportunity for growth as Tacotarian aims to share its unique culinary offerings across the nation.
Founded in 2018 by husband-and-wife teams Kristen and Carlos Corral, along with Regina and Dan Simmons, Tacotarian is renowned for its extensive selection of vegan tacos, touted as the largest in the universe. Currently, the restaurant has five locations in the Las Vegas area, along with additional branches in San Diego. The establishment has recently received accolades including the second Best of Vegas title in the vegetarian restaurant category. Tacotarian’s dedication to quality and innovation has also led to recognition from the U.S. Small Business Administration, naming its founders Nevada Small Business Persons of the Year.
The franchise program will provide aspiring business owners with comprehensive support, including operational systems and marketing plans. This approach is designed to help franchisees successfully launch and manage their own locations while building on ongoing community engagement and sustainability efforts. As consumer demand for sustainable dining options continues to rise, Tacotarian aims to capitalize on this trend by broadening its impact.
Tacotarian’s mission centers on creating an inclusive dining environment for everyone, regardless of dietary preference. The eatery focuses on blending traditional Mexican flavors with modern plant-based ingredients, making plant-based food not only accessible but also exciting and flavorful. The move into franchising is intended to promote this mission on a wider scale, enhancing the awareness and appreciation of plant-based cuisine.
The fast-casual dining segment has experienced rapid growth over recent years, with consumers increasingly gravitating toward health-conscious and sustainable food options. The recognition by Fast Casual as one of the industry’s leading innovators solidifies Tacotarian’s status as a key player in this expanding sector. This franchise initiative is anticipated to further enhance the brand’s visibility while inviting new investors and entrepreneurs to join its mission.
With national attention from various notable organizations like VegNews and Yelp, Tacotarian is poised to build on its existing success. The new franchise program is part of a larger strategy to grow the brand and foster a movement centered around community, sustainability, and delicious plant-based eating experiences.
As Tacotarian sets its sights on franchising, it underscores the importance of authentic flavors and innovative culinary techniques. With plans to expand thoughtfully, the brand is expected to maintain its core values while appealing to a broader audience. The restaurant’s passionate approach to creating a welcoming atmosphere for diners aligns with its vision of making plant-based options an integral part of American dining culture.
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